ASICS | MOVE & IMPROVE - GREAT BIG STORY

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Move & Improve was a 360º campaign designed to show viewers what it means to be a dream maker and change agent in running and fitness communities.

By strategically leveraging the strengths of Great Big Story and CNN, ASICS benefitted from the breadth of our content offerings to effectively drive awareness of ASICS and the new members of the GLIDE RIDE collection, and usher your target to lower-funnel experiences.

In 1904, athletes competing at the St. Louis marathon suffered through the race from hell. During a particularly sweltering day, runners were thrust into an event of catastrophic proportions, involving dysentery, drugs and rotten apples. Out of the 32 athletes that competed, only 14 made it past the finish line.

The Answer

In this sponsored editorial content series and a branded Guide pairing, we executed a cohesive and dynamic program to showcase that whether it’s a 10K or a marathon, running propels you forward, and each step is a huge personal feat. Setting personal records and crossing the finish line is the way millions of people around the world find a sense of accomplishment.

By challenging themselves to go greater distances and pushing themselves to run faster than times before, runners experience personal growth and fulfillment through disciplined training established to achieve their goals. And with every step taken, every mile run, ASICS is there to support runners and provide them the comfort they need whatever the distance.

Check out how it came to life here.