Showtime: Escape from dannemora - T Brand Studio

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To promote Showtime’s Escape at Dannemore, I developed a branded content narrative that illustrates how two convicts used manipulation and romance to stage a daring escape. Leveraging a combination of New York Times archival quotes from the time of the escape, a new approach reimagines and drove tune-in to the Showtime original series.

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The Answer

In this branded content piece, I ideated with a team of Editors to create a dynamic experience that told the narrative of the prison break leveraging archival footage and highlighting the relevance for today.